Tuesday, December 3, 2019

Pestel Framework free essay sample

The political environment (Refer Section 1 in Appendix 01) does not favour Fonterra’s operating environment with heavy control over milk powder pricing. Political figureheads at times lead the public to perceive that multinational dairies are working towards destroying the local dairy industry. With the ending of a 26-year old war within the country there is stability in the political environment which in normal cases encourages foreign investment. However the government’s policies and tight regulations towards foreign investment and trade, creates an unfavourable environment for operating multinationals like Fonterra. Noted. In the economic front (Refer section 2 in Appendix01), with base commodity prices being reliant on global trends and heavy fluctuations on exchange rates, budgeting for the purchase of full cream and skim milk from New Zealand proves difficult with currency fluctuations most often surpassing budgeted variances. Subsidies by the government to selected local dairy companies also give unfavourable advantage to them over Fonterra. We will write a custom essay sample on Pestel Framework or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Socially, similar to world trends, the aging population in the country has opened up new opportunity for Fonterra to move in with its Anlene product, coincidentally at a time when mature markets like full cream milk come under heavy smear campaigns with global issues such as the melamine scare in China. Such incidents create negative perception on all powdered milk products that not only impact short term sales figures but also tarnish the brand loyalty Fonterra has established throughout the years (refer section 3 of Appendix01). When we analyse technological trends and their implications on Fonterra (Refer section 4 in Appendix01), many technological improvements ranging from foraging, nutrition, and flavouring to packaging, has influenced Fonterra to create its own biotechnology subsidiary called ViaLactia Biosciences, working on identifying, discovering and commercialising genes that affect pasture grasses, milk production and milk composition. One such discovery was the response to bone decay known as Osteoporosis that most ging populations of the world are facing. By combining bone strengthening nutrients like Calcium, Zinc, Protein and Magnesium, Fonterra was able to create the brand Anlene. Environmental influences on Fonterra’s strategy are discussed in detail in section 5 of Appendix01. Government sponsored environmental schemes both globally and locally such as deployment of Emission Trading Schemes (ETS) and application of Afforestation Grants Scheme (AGS) increases Fonterra operational costs by having to monitor their greenhouse emissions. Fonterra has to include many green initiatives in to their strategy ranging from simple measures such as waste water treatment to more far-reaching methods like emission trading schemes to forestry provisioning. In addition the trend to move towards more renewable energy globally would drive the energy costs higher for Fonterra. On legislative front (Refer section 6 in Appendix01), Fonterra plans and operates under strict legislative framework governed by many authorities both globally and locally as content claims on dairy product are heavily scrutinised. Furthermore, products such as Anchor 1+ that cater to infant nutrition require additional measures due to their sensitive nature throughout their lifecycle from production to transportation. Any mishap on the part of a multinational such as Fonterra can lead to a product recall. Therefore additional operational costs have to be borne in maintaining hygiene in areas such as production, packaging, storage and transportation. Refer Appendix01 for a detailed analysis on current industry trends and implications to Fonterra. An extremely good analysis.

Wednesday, November 27, 2019

3 Questions To Guide Your Marketing Program With Michael Brenner

3 Questions To Guide Your Marketing Program With Michael Brenner Successful marketing takes more than just running ads, publishing articles, and designing newsletters. With so many moving parts, running a successful marketing program can be elusive. So, use a thoughtful and simple framework to cut straight to the heart of what it means and what it looks like to get consistent results. Today, we’re talking to Michael Brenner, the CEO of Marketing Insider Group and co-author of The Content Formula. He shares his global perspective and the secret to success when it comes to content marketing. Michael discovered that he had an aptitude for helping customers at scale Counter-intuitive nature of life applies to marketing; there’s a lot more to marketing than just advertising, which we hate and tune out We perceive marketing in the wrong way; it’s a two-way communication between a company and its customers What type of marketing works? Things that are not selfish, promotional, and interruptive, but aligned to what customers are wanting and what helps them Marketing starts with culture, and growth equates to the amount of empathy a company has for its customers, employees, and world Mission Statement: What is your purpose? Meaning? What do you achieve for the people you touch? Step 1: No matter what you are working on or what role you play in the company, always ask: What’s in it for the customers? Do less promotion in advertising and more content marketing or education Identify the amount of integration and interaction that occurs across the company Step 2: What’s in it for your colleagues? Marketing goes beyond the marketing department; it’s a collaborative and magical effort Step 3: What’s in it for the company? Conversions and ROI of content marketing Culture, empathy, and performance lead to effective and successful marketing Michael tries to do 2 things every day: Be thankful and show empathy (T E) Links: Michael Brenner Michael Brenner on Twitter Marketing Insider Group The Content Formula Jim Stengel’s Grow AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Michael Brenner:: â€Å"If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.† â€Å"There’s a lot more to marketing than just advertising.† â€Å"Selling is helping buyers buy, and marketing is helping buyers buy, as well, but at scale.†

Saturday, November 23, 2019

The Ancient Practice of Bloodletting in Archaeology

The Ancient Practice of Bloodletting in Archaeology Bloodlettingpurposefully cutting the human body to release bloodis an ancient ritual, associated with both healing and sacrifice. Bloodletting was a regular form of medical treatment for ancient Greeks, with its benefits debated by scholars such as Hippocrates and Galen. Bloodletting in Central America Bloodletting or auto-sacrifice was a cultural trait of most of the societies in Mesoamerica, beginning with the Olmec perhaps as early as 1200 AD. This type of religious sacrifice involved a person using a sharp instrument such as an agave spine or sharks tooth to pierce a fleshy part of his own body. The resulting blood would drip onto a lump of copal incense or piece of cloth or bark paper, and then those materials would be burned. According to historical records of the Zapotec , Mixtec, and Maya, burning blood was one way to communicate with the sky gods. Artifacts associated with bloodletting include sharks teeth, maguey thorns, stingray spines, and obsidian blades. Specialized elite materialsobsidian eccentrics, greenstone picks, and spoonsare thought to have been used for elite bloodletting sacrifices in the  Formative period and later cultures. Bloodletting Spoons A so-called bloodletting spoon is a type of artifact discovered on many Olmec archaeological sites. Although there is some variety, the spoons generally have a flattened tail or blade, with a thickened end. The thick part has a shallow off-center bowl on one side and a second, smaller bowl on the other side. Spoons usually have a small hole pierced through them, and in Olmec art are often depicted as hanging from peoples clothing or ears. Bloodletting spoons have been recovered from Chalcatzingo, Chacsinkin, and Chichà ©n Itz; the images are found carved in murals and on stone sculptures at San Lorenzo, Cascajal, and Loma del Zapote. Olmec Spoon Functions The real function of the Olmec spoon has long been debated. Theyre called bloodletting spoons because originally scholars believed them to have been for holding blood from auto-sacrifice, the ritual of personal bloodletting. Some scholars still prefer that interpretation, but others have suggested spoons were for holding paints, or for use as snuffing platforms for taking hallucinogens, or even that they were effigies of the Big Dipper constellation. In a recent article in Ancient Mesoamerica, Billie J. A. Follensbee suggests Olmec spoons were part of a hitherto unrecognized toolkit for textile production. Her argument is in part based on the shape of the tool, which approximates bone weaving battens recognized in several Central American cultures, including some from Olmec sites. Follansbee also identifies several other tools made of elite greenstone or obsidian, such as spindle whorls, picks, and plaques, that could have been used in weaving or cord-making techniques. Sources Follensbee, Billie J. A. 2008. Fiber technology and weaving in formative-period Gulf Coast cultures. Ancient Mesoamerica 19:87-110. Marcus, Joyce. 2002. Blood and Bloodletting. Pp 81-82 in Archaeology of Ancient Mexico and Central America: An Encyclopedia, Susan Toby Evans and David L. Webster, eds. Garland Publishing, Inc. New York. Fitzsimmons, James L., Andrew Scherer, Stephen D. Houston, and Hector L. Escobedo 2003 Guardian of the Acropolis: The Sacred Space of a Royal Burial at Piedras Negras, Guatemala. Latin American Antiquity 14(4):449-468.

The Ancient Practice of Bloodletting in Archaeology

The Ancient Practice of Bloodletting in Archaeology Bloodlettingpurposefully cutting the human body to release bloodis an ancient ritual, associated with both healing and sacrifice. Bloodletting was a regular form of medical treatment for ancient Greeks, with its benefits debated by scholars such as Hippocrates and Galen. Bloodletting in Central America Bloodletting or auto-sacrifice was a cultural trait of most of the societies in Mesoamerica, beginning with the Olmec perhaps as early as 1200 AD. This type of religious sacrifice involved a person using a sharp instrument such as an agave spine or sharks tooth to pierce a fleshy part of his own body. The resulting blood would drip onto a lump of copal incense or piece of cloth or bark paper, and then those materials would be burned. According to historical records of the Zapotec , Mixtec, and Maya, burning blood was one way to communicate with the sky gods. Artifacts associated with bloodletting include sharks teeth, maguey thorns, stingray spines, and obsidian blades. Specialized elite materialsobsidian eccentrics, greenstone picks, and spoonsare thought to have been used for elite bloodletting sacrifices in the  Formative period and later cultures. Bloodletting Spoons A so-called bloodletting spoon is a type of artifact discovered on many Olmec archaeological sites. Although there is some variety, the spoons generally have a flattened tail or blade, with a thickened end. The thick part has a shallow off-center bowl on one side and a second, smaller bowl on the other side. Spoons usually have a small hole pierced through them, and in Olmec art are often depicted as hanging from peoples clothing or ears. Bloodletting spoons have been recovered from Chalcatzingo, Chacsinkin, and Chichà ©n Itz; the images are found carved in murals and on stone sculptures at San Lorenzo, Cascajal, and Loma del Zapote. Olmec Spoon Functions The real function of the Olmec spoon has long been debated. Theyre called bloodletting spoons because originally scholars believed them to have been for holding blood from auto-sacrifice, the ritual of personal bloodletting. Some scholars still prefer that interpretation, but others have suggested spoons were for holding paints, or for use as snuffing platforms for taking hallucinogens, or even that they were effigies of the Big Dipper constellation. In a recent article in Ancient Mesoamerica, Billie J. A. Follensbee suggests Olmec spoons were part of a hitherto unrecognized toolkit for textile production. Her argument is in part based on the shape of the tool, which approximates bone weaving battens recognized in several Central American cultures, including some from Olmec sites. Follansbee also identifies several other tools made of elite greenstone or obsidian, such as spindle whorls, picks, and plaques, that could have been used in weaving or cord-making techniques. Sources Follensbee, Billie J. A. 2008. Fiber technology and weaving in formative-period Gulf Coast cultures. Ancient Mesoamerica 19:87-110. Marcus, Joyce. 2002. Blood and Bloodletting. Pp 81-82 in Archaeology of Ancient Mexico and Central America: An Encyclopedia, Susan Toby Evans and David L. Webster, eds. Garland Publishing, Inc. New York. Fitzsimmons, James L., Andrew Scherer, Stephen D. Houston, and Hector L. Escobedo 2003 Guardian of the Acropolis: The Sacred Space of a Royal Burial at Piedras Negras, Guatemala. Latin American Antiquity 14(4):449-468.

Thursday, November 21, 2019

E-Banking and the Leadership Essay Example | Topics and Well Written Essays - 1500 words

E-Banking and the Leadership - Essay Example Leadership and management are closely related but it can be easily said that leadership ability is an essential part of managing effectively. The differences between management and leadership lie in their motivation styles. For leaders, the leadership styles tend to be transformational or transactional whereas mangers tend to be more authoritative. Leaders have a vision and they are oriented towards driving a change. As for managers they are more focused on adapting to changes and implementation and achievement of goals. There is also a difference between the personality types of leaders and managers. While managers tend to try to achieve stability leaders are more inclined towards risks from changes. (Brown, 2009) Thus it may seem that management and leadership emerge from different ends of the spectrum but in reality the qualities of a good leader and manager compliment and enhance each other. Thus though these are two different approaches they tend to work well with each other bri nging about the best in the organization and from its people. Leadership and management has been a focus of many studies which have traced the roots of leadership characteristics as well as studied the different kinds and dimensions of leadership. A brief overview of these studies done over a long period of time is taken to draw conclusions about leadership and the basic differences between management and leadership.... There are multiple theories of leadership which explain whether leaders are born or evolved. They also describe the kinds and the qualities of effective leaders. There are also studies which identify different types of leaders. As compared to this the basic management functions consist of Planning, organizing, leading, controlling, decision making and problem solving. The University of Iowa studies The University of Iowa studies in the 1930's identifies 3 broad styles of leadership. They were labeled authoritarian, democratic and Laissez fair. The authoritarian leader was directive I his style and did not encourage participation from his followers. The democratic leader encouraged discussion and participation and tried to be objective. Nevertheless he was the one who made the decisions. In contrast the laissez fair leader allowed complete freedom to the followers to make and follow their own decisions. (Martin, 2005, p. 351) Trait theory These traditional theories of leadership inclu de the Trait theory of leadership which distinguishes leaders from non-leaders. It says that there are personal qualities and characteristics which define a leader and that leaders are born and cannot be made. Leaders are described as courageous, enthusiastic and charismatic and examples include Mahatama Gandhi and Nelson Mandela. Research later validated that all leadership traits can be broadly categorized under the Big Five traits of leadership which were extraversion, conscientiousness, openness to experience, agreeableness and emotional stability. Recent studies have also found that emotional intelligence is strongly linked to effective leadership. (Robbins, 2010, p. 174) Behavioural theories The behavioural theories of leadership focused on observable behaviours

Wednesday, November 20, 2019

Self-Evaluation Paper Essay Example | Topics and Well Written Essays - 500 words

Self-Evaluation Paper - Essay Example Having learned all the above, I can confidently say that I have attained my educational goals for this course. My goals in this course were not as deep and wide as what we have already covered in this course. The course being about Academic Reading and Study Skills, I never anticipated that we would go as deep as to studying topics such as analyzing an annotation and Academic vocabularies. One of my prime goals was to formulate a plan on how I can understand written materials in a shorter time period than I was before the course. I have achieved this goal. The skills acquired in ESL 23 come in handy in academics writing and in professional work. I expect to use note-taking skills in writing core information dictated by lectures in classes. Reading skills are also vital in understanding day to day material that we read such as newspapers and comprehensively understanding questions asked during examinations. Skills acquired in this course can be effectively applied in professional work such as research writing, journalism and report writing. Here, one needs to know how to write good summaries by separation the main and minor points in writings. There were lots of things to enjoy in this course. This is directly as a result of the professionalism and friendly learning environment created by the lecturer. Students also made the lessons interactive capturing my attention during the entire class period. The efficient course system was quite good since it ensured that vital knowledge in the course content was excellently passed to students throughout the semester. The least impressive situation regarding this course was the unanticipated urgency of the time line near the end of the semester. Having learned and increased my knowledge regarding vast skills in reading and writing, there are some strategies that I need to acquit myself to more. One of these is the SQ3R strategy. This is because it needs a lot of practice

Sunday, November 17, 2019

Hamlets Psychological Aspect Essay Example for Free

Hamlets Psychological Aspect Essay I decided to do this research work because I have enjoyed a lot reading this play: Hamlet. The inner motivations and psyche of this character have captured my attention. Therefore, the aim of this research is to depict Hamlet’s attitudes during the play. I will try to approach to his real feelings on life and death taking into consideration what critics and researchers have said about Hamlet. In order to clarify Hamlet’s personality and behaviour, I will provide some aspects of the historical context in which Shakespeare was inspired to write this play, and a brief summary of it to take into account the plot. Finally, I will make a conclusion in which I will try to summarise the most important impressions of this research. Historical Context of the play Shakespeare wrote Hamlet in the last years of the reign of Queen Elizabeth 1, who had been the queen of England more than forty years. As she had no children the question of who would succeed her was a situation that provoked anxiety at that time. Due to this fact, researchers agree that many of Shakespeare’s plays from this period concern transfers of power from one monarch to the next. Another important issue dealt with in his plays is the general sense of anxiety, fear, uncertainty, betrayal and revenge. For instance, Hamlet displays all the themes mentioned above. Shakespeare was able to sum up the most impotant values of the Renaissance. Cultural phenomenon that began in the fifteenth-century and proclaimed the humanism: a new thought that revalued the social and popular aspect of life. People who belonged to the Renaissance period claimed that human beings lived in a world of appearances, in which they tried to hide their realities, that is to say, their deepest desires and what they actually were. Hamlet had to face one of the most difficult realities: injustice. A task that presents a dilemma to him: â€Å"to be or not to be†. While pointing out questions that cannot be answered, the play as a whole chiefly demonstrates the difficulty of knowing the truth about other people: who are guilty or innocent, which their motivations and feelings are. Brief Summary of the play Shakespeare begins the play with the death of the King of Denmark and the possession of the throne by the King’s brother Claudius, instead of the King’s son, that is to say the prince Hamlet, who was supposed to be the next in line. What is more, the new king Claudius suddenly married Gertrude, the dead king’s widow. Thus, the prince Hamlet got depressed by the unexpected situation. One night, Hamlet’s father appears as a ghost to tell Hamlet that he had been murdered by his own brother Claudius, that is to say, Hamlet ´s uncle. In his anger, Hamlet decides to fulfill his father’s request, which is to avenge his death. In order to confirm what the ghost has said, Hamlet organizes a play in which he represents the assessination scene. While the play is being performed, Claudius stands up and goes out feeling guilty. At the moment, Hamlet confirms the truth and discusses the situation with his mother. As Hamlet notices that someone is spying on them behind the curtains, he stabs his sword without checking who this person is. As a result, he kills Polonius, Claudiuss chief councillor. When Ophelia, Polonius ´s daughter, is informed about her fathers death she reacts with madness and eventually falls in a stream and drowns. After that, Laertes, Ophelia’s brother, is told that Hamlet is involved in Polonius’s death and Ophelia’s madness. Therefore, he wants to avenge his father’s and sister’s death trying to eliminate Hamlet. As Claudius promised Laertes to help him with the revenge, they plan to kill Hamlet as if by accident with a poisoned sword in a fencing match. Claudius also plans to offer Hamlet a poisoned drink during the fight. When the fencing contest begins, Hamlet’s mother Gertrude drinks the poisoned drink before Caludius can stop her and she dies. Hamlet turns away and Laertes wounds him with the poisoned sword, but Hamlet goes on fighting. During the struggle, they exchange swords and Hamlet wounds Laertes, who confesses the plan telling Hamlet that he is also sure to die from the effect of the poison. After hearing the truth, Hamlet stabs Claudius with the poisoned sword and forces him to drink the poison, too. Finally, while Hamlet is dying by the effect of the poison, he orders one of his friends called Horatio to tell the terrible story of the happening to everyone.